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Business Valuation

Business Valuation

Guiding Owners To Maximum Business Value

The process of determining the value of a business is called valuation. Valuation is done to discover the true market value of a business interested in selling or seeking outside investment in order to grow.

You’ve spent years building a valuable company. But unless you value it properly — and know how to help it achieve maximum value in the years leading up to your exit — you can easily end up leaving millions of dollars on the table when you decide to sell. Whether you are looking to grow your business for maximum value, to figure out the right time to sell, or to sell your business right away, TREP Advisors can help you realize the maximum value for the asset you’ve worked so hard to build.

A business valuation quote from Jeff Perlman imprinted on a brick wall.
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Business Valuation Factors & Methods

What do you think your company is worth? Three million? Ten million? Thirty million? There’s very little guidance on how to come up with that number. Most owners don’t even know where to begin. Because it’s such a challenge, many owners base their valuation on “guesstimates” or do not address the issue at all. Plug-and-play business valuators might generate a value number quickly, but they do not consider what your goals are for yourself, your employees, or the multitude of other factors that impact the worth of your business.  

So many factors must be considered to determine the true value of your business — things like your adjusted EBITDA, your business mix, the strategic value of a buyer match, your company’s level of self-management, your geographic location, market timing, your industry, your needs as an owner, and much more. Trying to get it right can be a confusing and an overwhelming process. Because of that, many owners greatly undervalue their companies when they sell or even put off dealing with it altogether until an unexpected event forces their hand. Either way, they can lose millions that they might have realized had they planned appropriately. The process of achieving the best value for your business is both a science and an art, and it should be done by experts who understand you, the business and all the factors that influence the value.

TREP Advisors has the experience and market insight to help you gain a complete understanding of your company’s value that is vital for future business transactions. We are experts in your industry and will set you up for success in the future without fail.

Vision, Values and Strategy Report

TREP Advisors has channeled our years of experience and market insights into a tool designed to help business owners realize optimal values for their most valuable assets. Our Vision, Values and Strategy (VVS) report — the first step in the TREP process — will give you a complete understanding of the realistic value of your company. After completing the report, business owners are often surprised to learn that their companies are worth several times more than they imagined and to realize the power of a lump sum of cash impacted over years of growth.

The VVS report will give you key insights on how to maximize your business value and shows an owner when the right to sell might be.

Here are some of the key insights the VVS report provides:

  • A 360-degree review of your company, industry data and market drivers
  • A clear understanding of needs and options for management and employees
  • Strategies for execution with probabilities of success identified
  • Present-day cash analysis of holding your company versus selling
Vision and strategy report focusing on business valuation.

Ready to Determine the Value of Your Business?

Don’t wait for an event to force you into having to make a rushed, ill-prepared decision regarding the fate of your business. Even if you don’t believe now is the right time to make a move, it’s very important to take the necessary steps to make sure you know what your business is worth now and what it might be worth later. 

Frequently Asked Questions

There are several common methods for valuing a business, including:

  • Market approach — This method looks at the prices paid for similar businesses in the same industry or market and uses that data to determine a value for the business being valued.
  • Income approach — This method looks at the expected future income of the business and discounts it back to present value using a discount rate.
  • Asset approach — This method looks at the assets and liabilities of the business and calculates the net value of the assets after liabilities have been subtracted.
  • Comparable company analysis — This method involves comparing the financial metrics of the business being valued to those of similar public companies in the same industry, and then applying a valuation multiple based on that analysis.
  • Discounted cash flow analysis — This method involves projecting the future cash flows of the business, discounting them back to present value using a discount rate, and then summing them to determine the overall value of the business.

The multiple of revenue that a business can typically expect to receive when selling their company can vary significantly depending on various factors such as industry, market conditions, growth potential, profitability, and overall business performance. However, a commonly used range for valuing businesses is typically between 1x to 5x or higher, with the multiple being applied to the business's annual revenue. It's important to note that this is a general range and that each business's valuation is unique and may be influenced by specific circumstances and negotiations during the sale process. It's important to work with experienced M&A advisors who can help you determine a realistic valuation for your business based on its unique characteristics and market conditions.

The following factors are considered when valuing a business:

  • Consider the impact of market conditions and interest rates on the business and its valuation.
  • Assess the level of desirability and demand for the specific business vertical.
  • Determine the proportion of recurring revenue compared to the total revenue generated by the business.
  • Identify whether the business primarily serves individual consumers (B2C) or other businesses (B2B).
  • Evaluate the profitability of the business by calculating the percentage of profit, which is the ratio of net income to total revenue.
  • Understand the owner's goals and motivations, as they can influence the sale process.
  • Assess whether the business has a self-managed structure with capable individuals in place to run its operations.
  • Analyze the business's past performance, including its historical financial and operational data.
  • Evaluate the business's resilience to economic downturns and its ability to withstand recessions.

Valuation multiples are a way to estimate the value of a company based on its financial metrics, such as revenue, earnings, or cash flow. A valuation multiple is a ratio that typically ranges from 3:1 to 5:1 and compares the company's financial metric to another metric, such as market value or enterprise value.


Valuation multiples are commonly used in the market approach to business valuation, which is based on the prices paid for similar companies in the same industry. By comparing the financial metrics of similar companies, valuation multiples can provide a rough estimate of a company's true value.


There are variables that go into how high the multiple is, so we recommend working with experienced professionals who specialize in mergers and acquisitions, with in-depth knowledge of valuation methodologies.