Goodwill
The intangible value a buyer pays for beyond your physical assets: your reputation, customer relationships, brand, and the trust you’ve built over time. It’s real value, even if you can’t put it on a shelf.
The intangible value a buyer pays for beyond your physical assets: your reputation, customer relationships, brand, and the trust you’ve built over time. It’s real value, even if you can’t put it on a shelf.
