The owner did not know the value of the company. We did an analysis and provided an assessment of the true worth of the company. The owner was able with that information to understand that the financial security of his family was set. Ownership determined if we could achieve that kind of a number, he would achieve financial freedom. Plus, he would be able to continue to run his company, secure his employees and the brand while removing all future personal risk or liability and no more signing personal guarantees. The owner no longer had to be involved in HR needs nor accounting which freed him up to do things he is truly great at and enjoyed.